Work
10 concept redesigns

Beyond the Landing Page

Independent concepts exploring how ambitious companies can tell their stories through design, motion, and interaction.

These are unsolicited concepts. None of these companies hired me, and none of them endorsed this work. Each original is shown as a screen recording, next to my redesign.

TERASi

Concept Redesign

01 / 10·Millimetre-wave radios

Open concept

What I changed: Turned a static product page into a scroll-driven story (Deploy, Align, Link established) told over an animated terrain of radio links.

  • Scroll storytelling
  • Canvas animation
  • Editorial type
Original
TERASi · current site
TERASi: original website, screen recording
My Redesign
terasi-rose.vercel.app
TERASi: my redesign website, screen recording

Nexstrom

Concept Redesign

02 / 10·2D semiconductor materials

Open concept

What I changed: Swapped stock photography for a light, editorial layout and an interactive transistor diagram that shows why 2D materials matter.

  • Editorial layout
  • Interactive diagram
  • Typography-led
Original
Nexstrom · current site
Nexstrom: original website, screen recording
My Redesign
nexstrom.vercel.app
Nexstrom: my redesign website, screen recording

Locus Lock

Concept Redesign

03 / 10·Software-defined GNSS

Open concept

What I changed: Replaced the blue photo hero with a dark, animated positioning map and a clear problem-to-solution story about electronic warfare.

  • Dark interface
  • Animated map
  • Narrative structure
Original
Locus Lock · current site
Locus Lock: original website, screen recording
My Redesign
locuslock.vercel.app
Locus Lock: my redesign website, screen recording

DuelVS

Concept Redesign

04 / 10·Product comparison

Open concept

What I changed: Rebuilt a directory of links around one live comparison table, so the product explains itself above the fold.

  • Product-led hero
  • Comparison UI
  • Serif accents
Original
DuelVS · current site
DuelVS: original website, screen recording
My Redesign
duelvs.vercel.app
DuelVS: my redesign website, screen recording

OneFiltr

Concept Redesign

05 / 10·Tunable RF filters

Open concept

What I changed: Swapped stock imagery for a live spectrum visual and an interactive filter bank that shows what one tunable filter replaces.

  • Signal visualization
  • Interactive demo
  • Technical dark
Original
OneFiltr · current site
OneFiltr: original website, screen recording
My Redesign
onefiltr-whkn.vercel.app
OneFiltr: my redesign website, screen recording

QSENSATO

Concept Redesign

06 / 10·Quantum sensors

Open concept

What I changed: Led with a 3D vapour cell and a step-by-step look at the laser fabrication process, instead of generic lab photos.

  • 3D hero
  • Process walkthrough
  • Scientific clarity
Original
QSENSATO · current site
QSENSATO: original website, screen recording
My Redesign
qsensato.vercel.app
QSENSATO: my redesign website, screen recording

Midcentury

Concept Redesign

07 / 10·Data for physical AI

Open concept

What I changed: Turned a long marketing page into an exploded, layered view of the training data, with a tighter grid and a scenario gallery.

  • Exploded layers
  • Data visualization
  • Bold display type
Original
Midcentury · current site
Midcentury: original website, screen recording
My Redesign
midcentury-rose.vercel.app
Midcentury: my redesign website, screen recording

Helios Hockey

Concept Redesign

08 / 10·Hockey performance wearable

Open concept

What I changed: Moved the focus from pricing cards to the product itself: a scroll-driven look at the Core sensor, then Wear it, Play, Know.

  • Product storytelling
  • Sport aesthetic
  • Scroll motion
Original
Helios Hockey · current site
Helios Hockey: original website, screen recording
My Redesign
helios-lovat-five.vercel.app
Helios Hockey: my redesign website, screen recording

Mocha EV

Concept Redesign

09 / 10·Emergency EV charging

Open concept

What I changed: Turned a form-led landing page into a cinematic night-drive scene, a provider coverage map and clearer calls to action for both sides of the marketplace.

  • Cinematic hero
  • Two-sided marketplace
  • Coverage map
Original
Mocha EV · current site
Mocha EV: original website, screen recording
My Redesign
mocha-vert-tau.vercel.app
Mocha EV: my redesign website, screen recording

E1O

Concept Redesign

10 / 10·Camera-free AI glasses

Open concept

What I changed: Turned the product page into an illustrated, chapter-by-chapter day with the glasses, seen through the lenses as you scroll.

  • Illustrated narrative
  • Scroll chapters
  • Smooth scrolling
Original
E1O · current site
E1O: original website, screen recording
My Redesign
e10-mu.vercel.app
E1O: my redesign website, screen recording

Work with Joseph

Joseph Williams

Available for new projects

josephpay911@gmail.com
Send an email

Monday - Saturday, 9am - 8pm WAT